How did i get started?
As the world began to slow and shut down at the beginning of the pandemic, I was sitting at my desk listening to a dragging zoom lecture finishing my degree in Political Science. Well, to be honest, my degree was finishing me. I dreaded waking up and sauntering over to my desk chair to get to class. I would stare at every assignment, both big and small, as if they would magically complete themselves. I was so uninspired, so bleh.
Ever since I could remember, I knew just waking up and going to school was not enough for me. I had a strong desire to learn more, be entrusted with more, just do and BE more. I was constantly tapping into something beyond my current environment. Loving problem-solving and creativity, I constantly found myself secretly leveraging those passions to actualize other people’s dreams, helping in any way I could. Whether designing marketing materials, helping a student get into college, or creating a workflow for a business to maximize efficiency there was a rush and sense of excitement inside as I helped bring something to fruition. I knew that fire inside was not translating to the outside world effectively because all I was known as was the future lawyer. I felt like two different people operating separately - Salima with the static reality and Salima with the seemingly unattainable dream.
That’s When It Clicked
I can’t expect others to know all of me if I don’t share all of me. I had a decision to make.
Was I ready to step away from the template path that I was following…?
Was I prepared to dig deep and discover what wakes me up with excitement and purpose in the morning?
Once I discover that, would I have the discipline to put in the work to develop that into something I can be consistent with, something where I can finally show up fully and authentically?
Am I ready to begin the journey of making a real impact and build a legacy while feeling aligned with every step of the way?
Yes, yes, yes & yes.
I decided it was time to get to work. I refreshed my social media pages, launched my website, started sharing content about those areas of passion and expertise I used to only secretly share with those who asked, and even started highlighting my cooking hobby by starting my food blog! I started engaging and connecting with new faces and building a real community. The freedom in boldly showcasing all of me was refreshing and inspiring.
As I connected with new people and continued sharing my story, the relatability of that lack of alignment, lack of fulfillment, and fear to share the FULL picture, especially online, was all I needed to see to discover that THAT was my purpose - using my areas of expertise, skills, passions, and experiences to ignite a fire in other people and craft branding strategies to discover their own brand’s purpose and unlock their brand’s full potential.
Where i am today...
I took the leap of faith and started my own business, helping individuals find freedom in purpose and discover, develop, design, and deliver a strong brand of their own. To say the journey has been rewarding is an understatement. What I love most about branding is everyone’s story is different, everyone’s brand is unique, but we all share the common goal to live a life of purpose and show up authentically in everything we do.
So what do you say? Are you ready to get started and unlock your fullest potential and start boldly showcasing all you have to offer? Are you ready to stop holding back and highlight all there is to know about your amazing self? Let’s not waste any more time and get right to it.